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Know Your Audience : A Meeting of the Minds

  • Moniker General Liberty Station 2860 Sims Road San Diego, CA, 92106 United States (map)

Red Thread Management Presents: MEETING OF THE MINDS

APRIL’S TOPIC:

Know Your Audience Better Than
They Know Themselves

THURSDAY, APRIL 16TH, 2026

AT MONIKER GENERAL
LIBERTY STATION
2860 SIMS RD. 92106

7:00PM - 8:30PM

ABOUT THE EVENT:

Before you design anything. Before you post anything. Before you spend another dollar on marketing. You need to answer one question: WHO... specifically, are you trying to reach?

Most business owners skip this step. They jump straight into logos, websites, and social media - then wonder why nothing clicks. Along the way, they end up spending time and energy on people who were never the right fit. And that can feel draining.

When you get clear on who you’re talking to, everything shifts. Your message resonates. Your marketing feels easier, and you attract people who truly value what you do.

This social workshop gives you the space and tools to make that shift.

You’ll work through hands-on exercises to define your ideal audience in real time. You’ll walk away with a clear picture of who you’re talking to, what they care about, and how to reach them.

Stop talking to everyone. Start reaching your people.


Doors open at 6:30PM, discussion starts at 7:00PM.

Come early, grab a drink from the Moniker bar and mingle + meet our community before the discussion begins.
Bring a notebook, pen, and questions for our guest speaker.

FEATURING GUEST SPEAKER + INDUSTRY EXPERT

Ravit Solomon, founder of Stardust Designer

HOSTED BY

Aymé Haydel, founder of Red Thread Management

ABOUT THE VENUE PARTNER:

Moniker General is a new concept retail and community space introducing lifestyle and home goods, custom furniture and craft coffee all into one, unified store.  Offering a full coffee and toast bar from Moniker Coffee, as well as crafted cocktails, wine, and beer through The Bar.

We believe people and products matter. We are driven to promote the best goods in a distinguished environment that support a lifestyle of quality and intentionality. With community at our core, we desire a space for conversations to happen and stories to be told.

Each brand we carry exists to provide goods for a better life and home. Whether it's bicycles, bags, or custom furniture, we connect with the stories of these brands and love that they create products where quality, aesthetic, and function prevail. Learn more about Moniker General.

ABOUT US:

Red Thread Management is founded on community, resources + foundational tools for turning your creativity into a thriving business. As a part of this, we bring people together through The Red Thread Society by centering curating monthly educational, social, and immersive experiental events. Each experience is designed to inspire, empower, and leave a lasting impact that enhances our community member’s ability to succeed.

Meeting of the Minds is a signature RTM networking social grounded in empowering and connecting entrepreneurs to experts in the field centering art, business and community + will have a guest speaker at each event.

To learn more about our events + meet us at the next one, click the society tab on the website at redthreadmgmt.com + find us on social at @redthreadmgmt

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